What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Using Weight Loss Food Programs to Stay Healthy While You Drop the Pounds

No one likes to admit that they need to shed pounds. But when you are ready to admit it to yourself, you need to look at what the various weight loss food programs have to offer you. They are not all the same and you want to choose a plan to drop the weight that will be safe and successful.

The weight loss food program you pick needs to be customized to help you not just drop weight, but also allow you to maintain the loss afterwards. To do that, you need to concentrate on developing healthy habits that you can incorporated into your lifestyle. Most weight loss food programs claim to be effective in helping you to shed pounds but not all of them live up to their claims. You need to know what to look for in a plan that will succeed in what you want to accomplish for your body and your life.

A plan that is healthy, effective, and safe must include numerous elements that make it so. The diet that you describe to must be healthy and must ensure that you get a sufficient amount of vitamins, minerals, antioxidants, and nutrients. The diet plan must also focus on a healthy body and at the same time, reduce the number of calories that you take in.

Eating foods from all the essential food groups is important for your continued good health. Cutting out foods from any of the food groups is not recommended as it can lead you to become deficient in nutritional content. Your body needs variety in the foods you eat to keep you energetic and feeling well. Good weight loss food programs are not designed to deprive you, but are designed to help you to slim down.

The culture you live in affects your ability to lose weight. When looking at your options in weight loss food programs, bear your cultural considerations in mind. It will be easier to make the necessary changes in your life if you do not forget that your culture has an impact on your life. Healthy weight loss does not happen overnight. It is a gradual process that you work at day by day. If you try to push your body to shed pounds too quickly, you can harm your health. A goal of losing one to two pounds per week is a healthy one to aim for.

No matter what plan you decide to follow to shed pounds, you still need to be physically active. Exercise must be an important aspect of every program that is geared to watching the pounds melt away. You do not have to push yourself beyond your limits though. Exercising at least 30 to 40 minutes at a time, three to five times per week will help to keep you limber and will support your weight maintenance.

Shanghai Hotels – Hot Holiday Destination!

If you are planning to spend your next holiday vacation in a colorful city where you can perfectly enjoy the combination of Eastern and Western cultures then, without an iota of doubt, Shanghai would be your perfect destination. The largest city of China has all, which you, while being a modern person, would love to see and spend time with.

For its wonderful weather, excellent city beauties and natural attractions, Shanghai has always been a central of attractions for the travel enthusiasts of all around the globe; records say that eminent personalities like Bernard Shaw, Albert Einstein and Tagore visited this place a number of times.

With the growing popularity of Shanghai, travel and tourism industry has been massively developed in the city. According to a recent data, the tourism industry earns billions of dollars every year, so you can understand how demanding the city is in terms of a hot travel destination.

You see, in highly demanding travel destination it often becomes difficult to find great quality hotels at cheap price; but fortunately Shanghai is a place where you will not encounter the same problem. The Shanghai hotels industry offers you the facility to live comfortably while giving less pressure on your accounts book.

Cheap hotels not always mean dirty and unclean environment, if you stay at a small inn then you can experience Shanghai’s local food and discover its warmth culture with ease. If you are an avid traveler then you know that the small lodges will help you to get introduced with the local people, food and culture.

At the affordable Shanghai hotels you might not find the Three Star and Five Star luxury, but you will definitely experience the comfort and friendly people which will ensure that you have a pleasant holiday vacation. You will find each and every room and bathroom of these affordable Shanghai hotels very clean and hygienic. In a calm environment you will be offered good quality foods at very affordable prices. In short, the affordable Shanghai hotels will reduce your accommodation and food expenses and you can easily use the money for other activities like traveling and shopping.

The smartest way to look and book an affordable Shanghai hotel is doing so through an online portal. Over the internet, you will find a number of travel portals and traveling service providers and from there you can easily book your ticket to Shanghai and Shanghai hotels.

Three Benefits of Private High Schools

Are you a parent who children are getting ready for a new school year? Are you troubled by the prospect of sending them to a public institution? If so, then it might be beneficial for you to consider sending them to one of the private high schools in your area. There are several benefits to this type of education. First, these institutions are generally better funded than their public counterparts, they employ high quality teachers, and they are free from any outside political influence. For all of these reasons, they make an excellent option for your children's education.

When it comes to funding, private high schools generally do much better than public institutions. While they may be more expensive, this is more than made up for the quality of their facilities and the resources that they make available for students. The educational opportunities that they offer are greatly enhanced due to the availability of quality textbooks, scientific equipment, and classroom technology. So, if you are looking to equip your children with as many resources as possible, these institutions hold a definite advantage.

You will also be very pleased with the quality teachers that private high schools employ. In general, these institutions offer higher wages for their teachers, and, as a result, they are able to attract more candidates for their positions. This results in the acquisition of extremely well qualified instructors who are able to offer some of the very best educational opportunities to your children.

Finally, private high schools are also free of some of the outside political influences that public institutions have. Since public institutions operate on government money, they are accountable to the local politicians. In recent years, the political environment has changed dramatically, and this has been resolved in a decrease in funding to educational programs. As a result, the expectations for public institutions have changed dramatically, and much of the public curriculum is focused on answering the political demands that are being made. This leads to educational institutions that are focused on meeting certain quantifiable outcomes rather than offering a quality education. This problem can be avoided by choosing a non-public institution.

Overall, private high schools offer several advantages over their public counterparts. So, it is important that you take these into consideration when deciding where to send your children as they may offer a much better option for your student's education. You will surely be grateful for the opportunities that they afford.